PressChoice is dedicated to improving the understanding between the worlds of business and journalism. We believe that in better understanding the needs and work of each other, journalists and business leaders can work towards a better working relationship in which each sector can help the other achieve their goals. Our annual independent reports into the views of senior journalists help companies understand the underlying and emerging trends in journalists’ views about specific companies and industry issues. Because the report is based on in-depth interviews as well as widely researched quantitative analysis, we can provide information about the growing weaknesses and strengths in a company’s media strategy and help improve its effectiveness.