The PressChoice Personal Finance Media report is used by many of the UK’s leading companies to help understand the effectiveness of their media strategy and design ways of improving it amongst this group of journalists. We ask specific questions around the leading companies in the following sectors:

• Banking
• Comparison Sites
• General Insurance
• Investment/Fund Management
• Life Insurance
• Pensions
• Savings

The report includes:

• 200 different types of analysis
• Verbatim answers to open ended questions
• A plan of action based on client-company goals and the research we have carried out on your behalf
• Executive summaries.

The data details the top financial companies in theUK. In addition, other segment leaders are reported on based on their importance with personal finance journalists.

We aim to include over 150 journalists from the national and specialist trade press as well as radio, television, and the Internet.

The report provides clients with a detailed, personalised analysis of their company’s media profile and a strategy on how to improve it.

Every client is entitled to a bespoke inquiry, which we present to the most senior personal finance journalists in the country. This opportunity provides direct access to the key journalists who influence the way the press reports on your company, helping companies understand how to improve the impact communications teams can make.

Our service provides you with the most cost effective way of having a bespoke research topic designed for you and carried out on your behalf in the very centre of the nation’s newsrooms.

This is an essential tool for press professionals and we would welcome a discussion with you about how we can work with you to analyse and improve your press profile.

For more information or to arrange a meeting please call : Tel: (020) 7691 9965