THE BEST AND THE WORST

 

Poor use of Subject titles and badly targeted emails has led to a situation in which many companies are largely wasting their opportunity to target their message efficiently.

 

PressChoice's Chris Stenlake said: “It is clear that journalists feel under siege from their inbox. Many also do not like being chased by phone calls to check whether they have received or opened the email."

 

It is clearly a problem for PR professionals who need to get messages through to important opinion formers. The solution lies in ensuring press releases are well targeted to the right kind of journalists and ensuring the email subject is as eye catching and as relevant as possible.  Failure to ensure your email press release stands out, not only means that emails are likely to go unnoticed but that journalists will regard your future emails as not particularly relevant, or worse still, not open them at all.”

 

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