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PressChoice Reputation Services  - A little bit about us

PressChoice is a boutique reputation research group. The exceptionally high levels of service we offer, have won us the confidence of some of the biggest brands in the UK.  We have helped them:

  • Understand and track their brand and company reputation.

  • Identify successful media strategies.

  • Increase their media impact.

  • Improve their relationships with the press.

PressChoice Reputation Reseaerch
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Lauri Pastrone
Director of Research
Chris Stenlake
Director of Data & Analytics

Lauri joined PressChoice after being Director of Research for Latin America for IDC, specialising in market research for the information technology and consumer technology sectors.


She has been with PressChoice for over 10 years and runs offices in both London and Los Gatos, California.


She spends much of the rest of her time volunteering for the charity, Women for Women, which works worldwide to help women survivors of war rebuild their lives. She has recently created a cookbook in aid of the charity. Amongst the many she persuaded to make editorial contributions to the book were: Meryl Streep, Desmond Tutu, Emma Thompson, Richard Branson, Paul McCartney and Mia Farrow, amongst others.

Chris began his career as a geologist, first analysing data for Linc Energy. But he soon started digging for other kinds of nuggets and turned his technical analysis skills to business consulting, where he became the Insight Manager for the consultancy group, Peloton. His team dedicated itself to transforming high potential businesses into high impact companies.



Chris is now a key member of the PressChoice team designing new ways of both analysing data and creating impactful ways of presenting messages in clear and precise formats.

Shirley Soskin
Strategy Consultant

Shirley has spent over 25 years in communications, founding and later chairing the leading consumer brand PR consultancy, Clarion Communications. Following the acquisition of Clarion by WPP, she has continued to provide senior counsel to clients and agencies on brand and corporate reputation.


Advising some of the world’s largest organisations, including 15 years working with The Coca-Cola Company. Shirley has also worked with Unilever, United Biscuits, Glaxo Smithkline, Sony, Disney, Center Parcs, Royal Opera House, Cadbury Schweppes, Health Education and John Lewis.


Shirley has recently specialised in employee and stakeholder relations through her own consultancy Silverhawk Partners.

Our content team has some of the industry's most innovative creators. To see some of the team members, please click the button below.

Some of the Clients Who Have Used Our Research 

Our clients have consistently found us to be amongst the best sources of media intelligence to help them understand and improve the impact they have.


“I have found the service …. to be superb” – Lloyds Banking Group


“The report and the service provided, has been a really effective tool” – Nationwide


“We have always been delighted with the research …. Their personal attention to our objectives …. make them stand out from the rest. They offer excellent value and I have no hesitation in recommending them.” – Chartered Insurance Institute.

Please click PDF to download our brochure

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We'd love to hear from you. Do contact us using the box below and we can arrange to explain more about how you can join some of the UK's most effective brands in understanding and improving your reputation and media relations management.  

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